Media and speaking
Available for expert comment on regulatory enforcement, thermal processing and aseptic validation, food safety systems, claim substantiation, plaintiff litigation exposure and state food policy.
- Forbes
- MarketWatch
- Yahoo
- The Food Institute
- Food Processing
- AllRecipes
- The Daily Meal
- Techstrong.ai
Press and commentary
Exclusive: Mars Unveils Strategy To Double Snacking Revenue To $36 Billion
On how the largest candy company reconciles growth targets with consumer demand for healthier eating.
Why restaurants in America will not ask you to sign a waiver for a medium cooked burger
Liability, cook temperature and where food safety risk actually sits in foodservice.
Finding Natural Color Replacements for Red No. 3 and Titanium Dioxide
Reformulation after additive delistings, and why substitution is rarely one for one.
How AI Is Transforming Food and Beverage Manufacturing
Cost pressure, workforce shortages and where automation earns its place on a line.
Analysis: After McPlant Struggles, What Is Next for Beyond Meat
Plant based category economics after the retail reset.
Why Legacy Beverage Brands Are Revamping Their Image
Rebrands that captured attention, and the ones that only moved the packaging.
West African Cuisine Ascends on the World Stage
How a cuisine moves from trending to menued at scale.
What Are Hot Dogs Made Of, Exactly
Mechanically separated meat, emulsion science and the difference between pork and beef franks.
You May Want To Keep Tomatoes Away From Your Cast Iron Skillet
Acid, seasoning layers and metal migration.
Is it safe to eat canned food after the best by date
Date labeling, hermetic seals and the gap between quality and safety.
The Rise of Celebrity Owned Alcohol Brands
Where celebrity investment creates value and where it only creates a label.
Is Aaron's Haroses the New Hummus
Taking a traditional preparation into a shelf stable retail product.
PLM Requirements and Product Lifecycle Management Feature Evolution
What product lifecycle systems need to do for food manufacturers specifically.
Interviews and podcasts
Authority Magazine: Pushing the Boundaries of AI
Long form interview on AI in compliance, hazard analysis and consumer sentiment.
AI in Food Safety: Enhancing Compliance, Consumer Insights and Product Innovation
Moving compliance tooling from a static archive to live consumer sentiment analysis.
Really? No, Really? The Dark Side of Celebrity Endorsements
Expert commentary on endorsement liability and where consumer trust actually sits.
In the Sauce: Building Better Innovation
Innovation in CPG branding, ingredient sourcing and co-packing.
Firebelly Marketing: Navigating the CPG Industry
Building and advising food and beverage brands from concept through commercialization.
Whitepapers
The AI Revolution in Food and Beverage
Where machine learning changes manufacturing economics and where it does not.
From Venture Capital to a Billion Dollar Vision
The capital path behind category defining food brands.
Decoding the Venture Capital Maze
A guide for founders raising against an AI thesis.
Topics I can speak to
FDA enforcement, classification and compliance
Ultra processed food classification, additive replacement after Red No. 3 and titanium dioxide, FSMA and preventive controls.
Thermal processing and aseptic validation
Scheduled processes under 21 CFR Parts 113, 114 and 117. What a process authority does and when a manufacturer needs one.
Plaintiff litigation exposure and UDAP claims
How regulatory ambiguity becomes a class action business model, and where claim substantiation fails under scrutiny.
State food policy and legislation
Idaho delegate to the Food Northwest Education and Research Institute board, engaging with the Idaho legislature.
AI in manufacturing compliance
Where automated compliance reasoning holds up, where it does not, and what accuracy has to mean in a regulated plant.
Profiles
Techstrong.ai
Contributing author on AI in food and beverage manufacturing.
Silverwood Partners
Investment banking advisory in natural and organic food.
Food Consultants Group
Product innovation and commercialization for CPG.
The Helmsman Group
Food science, process engineering and regulatory consulting.
Press kit
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Fifty word bio
Mark Haas is a food scientist and process authority with 35 years in food and beverage manufacturing and more than 500 brands formulated. He is founder and CEO of The Helmsman Group and co-founder of RegulateCPG, and is listed in the AFDO Food Processing Authorities Directory with aseptic process validation specialization.
Two hundred word bio
Mark Haas is a food scientist and process authority with 35 years in food and beverage manufacturing and more than 500 brands formulated. He is founder and CEO of The Helmsman Group, a Portland based food science, process engineering and regulatory consulting firm, and co-founder of RegulateCPG, an AI-powered compliance infrastructure platform.
He is listed in the AFDO Food Processing Authorities Directory, one of approximately 100 process authorities in the directory and one of seven listed with aseptic process validation specialization. His practice covers scheduled processes and thermal process validation under 21 CFR Parts 113, 114 and 117, supported by an active aseptic pilot plant in Portland built around a Sidel Aseptic Lab Unit.
He serves on the Food Northwest Education and Research Institute board as its Idaho delegate, engaging with the Idaho legislature on food related matters. He writes a weekly analysis of regulatory exposure and plaintiff litigation risk in food and beverage, read by operators, founders and investors across the industry.